VOLUNTEER TO PROMOTE VOLUNTEERING

Bronze Spike
TitleVOLUNTEER TO PROMOTE VOLUNTEERING
BrandSEEK
Product / ServiceSEEK VOLUNTEER
CategoryD01. Integrated Digital Campaign
EntrantLEO BURNETT MELBOURNE, AUSTRALIA
Entrant Company LEO BURNETT MELBOURNE, AUSTRALIA
Advertising Agency LEO BURNETT MELBOURNE, AUSTRALIA

Credits

Name Company Position
Luc Wiesman Leo Burnett Melbourne Head Of Digital
Ben Cliffe Leo Burnett Melbourne Planning Director
Michelle Whitesides Leo Burnett Melbourne Account Manager
Ari Sztal Leo Burnett Melbourne Group Account Director
Justin Nagorcka Leo Burnett Melbourne Art Director
Andrew Woodhead Leo Burnett Melbourne Copywriter
Andrew Woodhead Leo Burnett Melbourne Creative Director
Jason Williams Leo Burnett Melbourne Executive Creative Director

Brief Explanation

SEEK Volunteer is a website dedicated to helping all Australian charities to find volunteers. Since its inception it has failed to make any real impact. Volunteering is an attitude, not a demographic. So we targeted potential volunteers everywhere, regardless of age or background. Our audience was anyone who would put their hand up to volunteer. Our solution: launch a mass participation idea that would remind the whole country of the power of volunteering. This space was volunteered to promote volunteering. One simple statement was purposely constructed so that it could be adapted to any space, anywhere.

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