Title | TELEKINIZE THE RAINBOW |
Brand | WRIGLEY |
Product / Service | SKITTLES |
Category | C04. Community Applications |
Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Entrant Company | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
David Halter | Clemenger Bbdo Sydney | Planner |
Ryan O'connell | Clemenger Bbdo Sydney | Planner |
Toby Royce | Clemenger Bbdo Sydney | Editor |
Anthony Tiernan | Clemenger Bbdo Sydney | Sound Engineer |
Jacqueline Nunns | Clemenger Bbdo Sydney | Account Services |
Anna Walters | Clemenger Bbdo Sydney | Account Services |
Emily Perrett | Clemenger Bbdo Sydney | Group Account Director |
Sophie Stone | Clemenger Bbdo Sydney | Set Design |
Ben Cai | Robotics Engineer | |
Joshua Brown | Clemenger Bbdo Sydney | Developer |
John Knutsson | Clemenger Bbdo Sydney | Programmer |
Crystal Rata | Clemenger Bbdo Sydney | Associate Producer |
Dave Flanagan | Clemenger Bbdo Sydney | Producer |
Airi Nakayama | Clemenger Bbdo Sydney | Designer |
Ben Clare | Clemenger Bbdo Sydney | Copywriter |
Luke Hawkins | Clemenger Bbdo Sydney | Art Director |
James Theophane | Clemenger Bbdo Sydney | Digital Creative Director |
Paul Nagy | Clemenger Bbdo Sydney | Executive Creative Director |
On average, just 6% of fans engage with a brand's Facebook Page after ‘liking’ it. To a brand like Skittles, that’s just terrible. So we created an experience that enabled people to interact with the Skittles brand on Facebook in a way never before possible: we gave them telekinetic powers. To do this, we built WiFi-controlled robots - to which Skittles were attached via magnets. Then we developed facial recognition technology that read users’ eye movements via their webcam, and relayed the commands directly to the robots - enabling the world to move Skittles seemingly with their minds.