| Title | HAPPY TREAT |
| Brand | OH & AH ENTERPRISE |
| Product / Service | RETAIL - ARTISANAL HANDMADE CREATIONS |
| Category | A04. Other Consumer Products |
| Entrant | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
| Entrant Company | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
| Advertising Agency | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Francis | Noisy Bunch | Sound Engineer |
| Cheok Chin Jin | Vegestone Games | Programmer |
| Kenny Pang Yu Kean | Mccann Worldgroup/Mccann Erickson (M) Sdn Bhd | Designer |
| Chui Tuck Loong | Mccann Worldgroup/Mccann Erickson (M) Sdn Bhd | Art Director |
| Ng Bee Nee | Mccann Worldgroup/Mccann Erickson (M) Sdn Bhd | Copywriter |
| Ng Teck Yew | Mccann Worldgroup/Mccann Erickson (M) Sdn Bhd | Art Director |
| Szu-Hung Lee | Mccann Worldgroup/Mccann Erickson (M) Sdn Bhd | Deputy Chairman/Executive Creative Director |
| Ean-Hwa Huang | Mccann Worldgroup/Mccann Erickson (M) Sdn Bhd | Deputy Chairman/Executive Creative Director |
The Challenge: Oh&Ah, makers and retailers of handmade artisanal creations, have a loyal following at their store and local urban flea markets. But not many customers were aware of their online store. So how do you get people to interact with a brand’s products online, have a whole lot of fun, and then pass it on to their friends? Solution: An interactive campaign, which carries the quirky spirit of the brand name’s universal language of surprise(Oh) and joy(Ah). Products come alive with quirky animations and sounds as you make your happy music video, with bonus treats to be found.