| Title | WORLD PHOTO RELAY |
| Brand | FUJIFILM CORPORATION |
| Product / Service | FINEPIX F800EXR |
| Category | A04. Other Consumer Products |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU TEC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hirofumi Okayama | Futone Inc. | Production Designer |
| Yoshiki Miura | Futone Inc. | Technical Direction |
| Hibiki Kamioka | Dentsu Razorfish Inc. | Technical Direction |
| Fusanobu Fujita | Futone Inc. | Production Director |
| Tsutomu Kawakami | Dentsu Razorfish Inc. | Project Manager |
| Muneyuki Okada | Dentsu Razorfish Inc. | Project Manager |
| Nao Komatsu | Dentsu Razorfish Inc. | Production Producer |
| Tomonobu Yamazumi | Dentsu Razorfish Inc. | Production Producer |
| Takayuki Izumi | Dentsu Inc. | Account Executive |
| Minori Arakaki | Dentsu Inc. | Account Executive |
| Wataru Kosugi | Dentsu Inc. | Account Executive |
| Makoto Sawada | Dentsu Inc. | Art Director |
| George So Sugitomo | Dentsu Inc. | Creative Director/Copywriter/Planner |
| Masako Okamura | Dentsu Inc. | Executive Creative Director |
Relay the new FINEPIX F800EXR around the world. The camera was the baton! Facebook friends were the runners! Each runner took beautiful breathtaking photos with the camera a smartphone cannot take, and shared it with the world through their Facebook page and on the special site. Then pass it on to their Facebook friend. 38 teams from 8 countries participated. 274 runners volunteered around the world. Gathering over 69,000 Likes. Reaching 2,051,000 people. All runners were surprised how high quality the camera was and gave extremely positive comments on their Facebook. The camera sold double than expected around the world.