Brief Explanation

Challenge was to recreate the Hong Kong Tourism Board’s ‘Discover Hong Kong’ website by making it more user-friendly, updating the design – introducing social media, e-guides, app downloads and streaming video – to promote HK to the world. The new site attracts visitors to stay longer and increases income from tourism. It includes a new IA, navigation and structure. Content is more interactive, intuitive and engaging – with access to tourist information and Travel Kits. The site has been designed to evolve long-term, incorporating mobile, social media and streaming video – it's a magnet for millions of international visitors.