Title | SAFETY FIRST, MALIBU |
Brand | CHEVROLET |
Product / Service | MALIBU |
Category | C01. Online Video |
Entrant | WYLIE Seoul, SOUTH KOREA |
Entrant Company | WYLIE Seoul, SOUTH KOREA |
Advertising Agency | WYLIE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Min Kim | Africa Pictures | Assistant Director |
Chando Park | Africa Pictures | Creative Director |
Jihoon Cha | Wylie | Account Manager |
Eugene Choi | Wylie | Agency Producer |
Jaewook Lee | Wylie | Accound Director |
Myonggi Kim | Gm Korea | Strategic Planning |
Unlike the fuel efficiency, it is difficult to quantity safety of an automobile to consumer recognition. So, the campaign was designed to demonstrate actual comparison tests to offer the customers more tangible understanding about safety and why it matters. "Real Challenge, Real Test" Visualizing roof crush causing the highest death rate. Stacking 4 containers, 3.9 ton each, on top of a car roof to visualize roof crush moment. We made eye-catching video then talked about our reasons for excellence.