SAFETY FIRST, MALIBU

TitleSAFETY FIRST, MALIBU
BrandCHEVROLET
Product / ServiceMALIBU
CategoryC01. Online Video
EntrantWYLIE Seoul, SOUTH KOREA
Entrant Company WYLIE Seoul, SOUTH KOREA
Advertising Agency WYLIE Seoul, SOUTH KOREA

Credits

Name Company Position
Min Kim Africa Pictures Assistant Director
Chando Park Africa Pictures Creative Director
Jihoon Cha Wylie Account Manager
Eugene Choi Wylie Agency Producer
Jaewook Lee Wylie Accound Director
Myonggi Kim Gm Korea Strategic Planning

Brief Explanation

Unlike the fuel efficiency, it is difficult to quantity safety of an automobile to consumer recognition. So, the campaign was designed to demonstrate actual comparison tests to offer the customers more tangible understanding about safety and why it matters. "Real Challenge, Real Test" Visualizing roof crush causing the highest death rate. Stacking 4 containers, 3.9 ton each, on top of a car roof to visualize roof crush moment. We made eye-catching video then talked about our reasons for excellence.

Links

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