| Title | SCREAM HALLOWEEN |
| Brand | BACARDI JAPAN |
| Product / Service | BACARDI |
| Category | C06. Other Digital Channels |
| Entrant | PICS Tokyo, JAPAN |
| Entrant Company | PICS Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hanako Sakagami | Dentsu Inc. | Account Exective |
| Masaya Nakamura | Dentsu Inc. | Account Director |
| Satoshi Shinjin | Catchball | Pr Planner |
| Taeko Yoshimoto | Initial | Pr Planner |
| Shinya Kiyokawa | Invisible Designs Lab. | Sound Designer |
| Hiroshi Kizu | P.i.c.s. | Director |
| Yoshio Komatsu | Jiyuro | Costume Design |
| Jiro | Jiyuro | Costume Design |
| Atsushi Sasaki | Rhizomatiks | Device Developer |
| Moto Ishibashi | Rhizomatiks | Device Architecter |
| Daito Manabe | Rhizomatiks | Programmer |
| Hidenori Chiba | Rhizomatiks | Technical Director |
| Yuta Ichikawa | Bravo | Event Producer |
| Takahiko Kajima | P.i.c.s. | Producer |
| Naoki Morigami | Dreamdesign | Art Director |
| Shunsuke Kaga | Dentsu Inc. | Planner |
| Yusuke Shimazu | Dreamdesign | Creative Director |
| Kazuhiro Amano | Dentsu Inc. | Executive Creative Director |
Bacardi’s new brand slogan is “Set the heart free”. There was a need for us to increase our presence during the year-end and new-year holidays when demand for alcoholic beverages reaches the peak. To get ready for this upcoming season, we provided “a heart liberating brand experience” which can break through the sense of stagnation that ingests Japan.We defined “liberating one’s heart = screaming” and devised something that people would find themselves wanting to scream.