BUILD WITH CHROME

Short List
TitleBUILD WITH CHROME
BrandGOOGLE AUSTRALIA
Product / ServiceGOOGLE CHROME
CategoryD01. Integrated Digital Campaign
EntrantM&C SAATCHI Sydney, AUSTRALIA
Entrant Company M&C SAATCHI Sydney, AUSTRALIA
Advertising Agency M&C SAATCHI Sydney, AUSTRALIA
Advertising Agency 2 NORTH KINGDOM Skelleftea, SWEDEN

Credits

Name Company Position
Google Australia Client
M&C Saatchi/Mark Sydney Agency
North Kingdom Digital Production

Brief Explanation

Google wanted to demonstrate the power of its Chrome browser. So we used one of the areas in which Chrome excels – WebGL – to demonstrate what’s possible. The idea? To combine two of the world's best-loved products: Google Maps and LEGO®. The campaign was an instant success, embraced by online media and users: * 500,000 visitors in the first 48 hours, spending over 4 human-years building * 1 million visitors in three weeks * 66,000 builds in three weeks All before any display media. Nearly a year on, people continue to build.

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