| Title | BUILD WITH CHROME |
| Brand | GOOGLE AUSTRALIA |
| Product / Service | GOOGLE CHROME |
| Category | A05. Consumer Services |
| Entrant | M&C SAATCHI Sydney, AUSTRALIA |
| Entrant Company | M&C SAATCHI Sydney, AUSTRALIA |
| Advertising Agency | M&C SAATCHI Sydney, AUSTRALIA |
| Advertising Agency 2 | NORTH KINGDOM Skelleftea, SWEDEN |
| Name | Company | Position |
|---|---|---|
| North Kingdom | Digital Production | |
| Google Australia | Client | |
| M&C Saatchi/Mark Sydney | Agency |
Google wanted to demonstrate the power of its Chrome browser. So we used one of the areas in which Chrome excels – WebGL – to demonstrate what’s possible. The idea? To combine two of the world's best-loved products: Google Maps and LEGO®. The campaign was an instant success, embraced by online media and users: * 500,000 visitors in the first 48 hours, spending over 4 human-years building * 1 million visitors in three weeks * 66,000 builds in three weeks All before any display media.