| Title | ZERO IN |
| Brand | DEFENCE FORCE RECRUITING |
| Product / Service | NAVY |
| Category | C05. Games |
| Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Chris Northam | George Patterson Y/R | Creative Director |
| Nicole Atkinson | George Patterson Y/R | Traffic Manager |
| Paul Baxter | Risk Sound | Sound Designer |
| Libby Mutimer | Defence Force Recruiting | Navy Senior Marketing Officer |
| Anthony O'brien | Defence Force Recruiting | Navy Marketing Manager |
| Matt Farrugia | George Patterson Y/R | Director Of Digital |
| Carrie Burman | George Patterson Y/R | Digital Producer |
| Janna Mamar | George Patterson Y/R | Interactive Designer |
| Brian Crosby | George Patterson Y/R | Interactive Developer |
| Stephen Nolan | George Patterson Y/R | Interactive Developer |
| Tim Lelek | George Patterson Y/R | Digital Producer |
| Julian Bell | George Patterson Y/R | Group Account Director |
| Nick Robinson | George Patterson Y/R | Account Director |
| Paige Prettyman | George Patterson Y/R | Senior Account Manager |
| Psembi Kinstan | George Patterson Y/R | Writer |
| Joe Sibley | George Patterson Y/R | Art Director |
| Ben Coulson | George Patterson Y/R | Chief Creative Offier |
The Navy needed recruits with an aptitude for Morse Code, Sonar Operation, Signal Jamming and Code Breaking. So we created an immersive game that taught them. Zero In, a global game of hide and seek, using Google Maps as the gameboard, and true-to-life Navy search and surveillance tools. In collaboration with Google, HTML5 Canvas was used to create a completely new satellite map interface, turning Google Maps into a live military game. Gamers trained in code breaking, military encryption and advanced cyphers. They operated underwater active sonar and used frequency spectrum analysers to jam enemy signals. View here: http://www.defencejobs.gov.au/campaigns/zeroin/