SMART DOTS

Bronze Spike

Case Film

Presentation Board

TitleSMART DOTS
ClientTHE VIEWZONE COMPNAY
Product/ServiceMIICALO
CategoryA06. Self Promotion
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Brief Explanation

Miicalo was a small company with a tight budget plan for R&D. Less than 2,000 USD budget, Miicalo had to find a way for the sight-challenged.

The Brief

We live in such an easy and comfortable world with the assistance of smart devices. But until this day, it was only accessible for people who can see. Miicalo, a small company making screen protector film, hope to make a difference for the people who cannot see.

How the final design was conceived

Miicalo had thought about braille; a way of communicating with the world for the blind and what Miicalo can do with protective films and braille. Miicalo combined braille and protective films. There were numerous trial-and-error processes to result optimized position of the dots, the size, and the texture of braille.

Indication of how successful the outcome was in the market

In the beginning of the PR, Miicalo had only 52 fans from Facebook. After initiating the project, the number of fan increased by 592% and SMART DOTS contents had 496,332 impressions. Moreover there was a 47% increase of response rates and 30 thousands 'Like's. As a result, Miicalo sales rate has increased more than 138%.This unexpectedly pleasant result was possible with a miniscale budget of 2,000 USD. Most importantly, SMART DOTS have made a difference among the market of ordinary protective films.

Credits

Name Company Position
In Woo Hwang Audio Village Audio Pd
Young Jin Jeon Kiss Fm Music/Sound Recoding
Ju Yong Lee Vixen 2d
Hyun Chan Yoon Kubrick Edit
Hye Lim Choi Vega Line Producer
Hee Jin Jeon Vega Producer
Young Phil Kim Vega Executive Producer
Min Yoon Kubrick Director
So Ji Park Innocean Worldwide Social Planner
Jun Hyeok Yun Innocean Worldwide Art Director
Sung Jin Choi Innocean Worldwide Art Director
Hoon Lim Innocean Worldwide Art Director
Bae Seong Kim Innocean Worldwide Agency Pd
Se Hee Kim Innocean Worldwide Copywriter
Jae Hun Lee Innocean Worldwide Copywriter
Boum Su Park Innocean Worldwide Campaign Planner
Seung Hyun Lee Innocean Worldwide Campaign Planner
Boem Jin Kim Innocean Worldwide Campaign Planner
Jung A Kim Innocean Worldwide Creative Director
Jin Hwan Ko Innocean Worldwide Creative Director