Title | A HAPPINESS BOX |
Brand | STAR REACHERS GROUP |
Product / Service | THE LEO BURNETT GROUP NEW YEAR GIFT |
Category | A06. Self Promotion |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Marisa Shaw | The Leo Burnett Group Thailand | Client Service |
Pimolporn Leosirikul | The Leo Burnett Group Thailand | Client Service |
Au-Rin Phongsobhon | The Leo Burnett Group Thailand | Web Designer And Programming |
Au-Rin Phongsobhon | The Leo Burnett Group Thailand | Animator |
Au-Rin Phongsobhon | The Leo Burnett Group Thailand | Typographer |
Chotika Kamwongpin | The Leo Burnett Group Thailand | Typographer |
Au-Rin Phongsobhon | The Leo Burnett Group Thailand | Graphic Designer |
Chotika Kamwongpin | The Leo Burnett Group Thailand | Graphic Designer |
Fuad Ahmad | The Leo Burnett Group Thailand | Copywriter |
Pathida Akkarajindanon | The Leo Burnett Group Thailand | Copywriter |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Ariyawat Juntaratip | The Leo Burnett Group Thailand | Art Director |
Sarut Yungcharoen | The Leo Burnett Group Thailand | Art Director |
Ariyawat Jantaratip | The Leo Burnett Group Thailand | Creative Director |
Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Executive Creative Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
This year, we don't want to present our clients just an ordinary gifts, instead we wanted present our clients with a gift that pointed out that happiness is not just about personal joy, but about the joy you cultivate in others.
Every New Year Leo Burnett Group Thailand always sending gifts and warm wishes to our clients.
54 Employees of Leo Burnett Thailand Collaborated with Baan Nontapum, a home for children with disabilities by helped paint and color 500 plain white boxes that would become the custom-made, personalized New Year's gifts we gave to our clients. The creative process was healing as the foundation's leading psychologist noted that to foster these children's creativity helped encourage them and made them deeply happy. We then sent a unique e-card to all our clients, telling them about our visit, and giving them an opportunity to choose their own set of gifts and a uniquely designed box that the children created.
89% of our clients selected their custom-made boxes using our e-card. With this one small box it creates happiness for the kids, the visiting Leo Burnett guests, and the clients who ultimately received the boxes. Also we showed our clients that happiness is not just a physical gift, but it's an act, an act that brings out the good in everyone.