Title | GIFT BLOOD |
Brand | INDIAN RED CROSS SOCIETY |
Product / Service | BLOOD DONATION DRIVE |
Category | A02. Posters |
Entrant | LEO BURNETT INDIA Mumbai, INDIA |
Entrant Company | LEO BURNETT INDIA Mumbai, INDIA |
Advertising Agency | LEO BURNETT INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Suman Cuppala | Leo Burnett | Client Servicing |
Manish Patel | Leo Burnett | Copywriter |
Amit Thakur | Leo Burnett | Art Director |
Payal Juthani | Leo Burnett | Art Director |
Sujit Sawant | Leo Burnett | Creative Director |
Payal Juthani | Leo Burnett | Design Creative Director |
Kapil Sawant | Leo Burnett | Executive Creative Director |
Nitesh Tiwari | Leo Burnett | National Creative Director |
K V Sridhar | Leo Burnett | Chief Creative Officer |
People ignore blood donation camps. So here the challenge was, what could be the convincing reason we can give people to donate Blood.
The brief from the client was to create poster to increase the number of donors at Red Cross blood donation camps in December (during christmas).
Christmas is all about gifting and sharing . We decided that this year we will give people the idea of giving a unique & precious gift: BLOOD. To drive maximum people to the Red Cross blood banks during Christmas, we designed a poster with a special gifting message – GIFT BLOOD THIS CHRISTMAS. Because what gift could be more precious than blood itself? These blood donation posters were put up in waiting areas of several clinics, hospitals, and card & gift shops.
People's overwhelming response at our blood donation centres proved that our message was conveyed in the true spirit of giving and many people's Christmas was made special.