L’EAU PURE.

TitleL’EAU PURE.
ClientANDRISE
Product / ServiceL’EAU PURE.
CategoryA02. Posters
EntrantTUGBOAT Tokyo, JAPAN
Entrant Company TUGBOAT Tokyo, JAPAN
Advertising Agency TUGBOAT Tokyo, JAPAN

Brief Explanation

Objective was to help broaden awareness of this new brand.

The Brief

Introducing new aging skin care brand. The product supplements with nucleic acid for women's skin care.

How the final design was conceived

We symbolized the science behind the product development to differentiate the brand from competitors. In the visual, the alignment of the chemical symbol creates “Skin” in Japanese letter.

Indication of how successful the outcome was in the market

Overwhelming impact in the cluttered market.

Credits

Name Company Position
Tsuyoshi Kusano Tugboat Designer
Kengo Kato Tugboat Art Director