| Title | VERBAL ABUSE |
| Brand | CARING TEENS COMMUNITY |
| Product / Service | SEJIWA |
| Category | A10. Typography |
| Entrant | JWT JAKARTA, INDONESIA |
| Entrant Company | JWT JAKARTA, INDONESIA |
| Advertising Agency | JWT JAKARTA, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Clarissa/Peddy | Photographer | |
| Budi Mulianto | Jwt Jakarta | Print Producer |
| Nina Rakhmatika | Jwt Jakarta | Executive Producer |
| Sandila Ekaputri | Jwt Jakarta | Planner |
| Reza Fitriano | Jwt Jakarta | Account Manager |
| Mira Cempaka | Jwt Jakarta | Account Supervisor |
| Sigit Maryuwanto | Jwt Jakarta | Typographer |
| Ali Ikhsan | Jwt Jakarta | Illustrator |
| Farid Hamdan | Jwt Jakarta | Art Director |
| Sigit Maryuwanto | Jwt Jakarta | Art Director |
| Marsha Savira | Jwt Jakarta | Copywriter |
| Erwin Santoso | Jwt Jakarta | Creative Group Head |
| Ivan Hady Wibowo | Jwt Jakarta | Executive Creative Director |
People tend to prioritize physical violence as opposed to verbal abuse, solely for the fact that physical abuse leaves evidence of the damages it has done. However, we would like to portray the fact that verbal abuse is as damaging as physical abuse for it does not only destroys one's self-esteem, but also the fact that verbal abuse is still a form of abuse as well as bullying
Through this campaign, we would like to raise awareness towards verbal abuse and the damaging effect that it has done to the youngsters.
People tend to ignore verbal abuse due to the fact that it has no physical evidence of the damages done towards the victim. However, verbal abuse is still a form of abuse that can damage someone else's self-esteem or even life. Verbal bullying is an issue that requires attention and needs to be put to stop. Therefor, through this campaign, we would like to portray the fact that verbal abuse is as damaging as physical abuse.
The role of this campaign was to raise awareness regarding the issue and more importantly, to stop verbal bullying or any form of verbal abuse.Throughout the time that the campaign was published, it has resulted in the desired outcome.