Title | LIFE IS ELECTRIC |
Brand | PANASONIC CORPORATION |
Product / Service | PANASONIC |
Category | A08. Broadcast Design and Graphics & Digital Design |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Naotaka Futami | Engine Film | Production Manager |
Tsutomu Motoyama | Image Studio 109 Inc. | Editor |
Toru Sasaki | Handsome Tracks Inc. | Sound Producer |
Hideyuki Chihara | Engine Film | Production Producer |
Horston | Director | |
Taiji Kimura | Pen.inc. | Designer |
Daisuke Hatakeyama | Creative Power Unit | Designer |
Minami Otsuka | Creative Power Unit | Designer |
Natsuko Kida | Bureau Kida | Coordinator |
Philippe Weisbecker | Illustrator | |
Jun Katougi | Dentsu Inc. | Agency Producer |
Scott Lehman | Lehmanad | Copywriter |
Haruko Tsutsui | Dentsu Inc. | Creative Director/Copywriter |
Takanori Yasukochi | Dentsu Inc. | Creative Director |
Yoshihiro Yagi | Dentsu Inc. | Creative Director/Art Director |
Yasuharu Sasaki | Dentsu Inc. | Senior Creative Director |
Ryoji Yamamoto | Dentsu Inc. | Executive Creative Director |
Yuya Furukawa | Dentsu Inc. | Executive Creative Director |
Hiroyuki Takasu | Panasonic Corporation | Executive Creative Director |
Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.
Brief : Creating brand loyalty among new fans for a major consumer electronics company.
Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.
Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic's manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company's emerging technologies and products. With Panasonic, LIFE IS ELECTRIC.