| Title | WRESTLER BEAR |
| Brand | SAMSONITE |
| Product / Service | SUITCASE |
| Category | A02. Posters |
| Entrant | JWT SHANGHAI, CHINA |
| Entrant Company | JWT SHANGHAI, CHINA |
| Advertising Agency | JWT SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Dana Ho | Client Service | |
| Visionary Bangkok | Retouching | |
| Visionary Bangkok | Production House | |
| Visionary Bangkok | Illustrator | |
| Liza Law/Isaac Xu | Jwt Shanghai | Print Production |
| Komson Yamshuen/Visionary Bangkok | Designer | |
| Jun Qian | Jwt Shanghai | Copywriter |
| Komson Yamshuen/Rojana Chuasakul | Jwt Shanghai | Art Director |
| Rojana Chuasakul | Jwt Shanghai | Creative Director |
| Yang Yeo/Elvis Chau | Jwt Shanghai | Executive Creative Director |
The challenge is to create brand awareness of Sammies by Samsonite, which stands for ‘fun but tough’.
Samsonite wants to design a print and poster campaign for its kids luggage collection - Sammies by Samsonite.
The idea is to demonstrate the toughness of the product through active kids’ imaginations under the idea - ‘Kid Proof’.
With the print campaign, more attention is given to Sammies by Samsonite. The sales of the luggages went up by 20.4%.