Title | MUSIC MONSTERS ORCHESTRA |
Brand | DONATION MUSIC |
Product / Service | INTERACTIVE CHARITY SYSTEM |
Category | A09. Environmental Design |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Takanobu Inafuku | Freelance | Special Effects |
Satoshi Murai | Tymote | Sound Designer |
Daisuke Murai | Taki Corporaion | Designer |
Satoshi Noguchi | Taki Corporaion | Designer |
Kent Iitaka | Tymote | Designer |
Rei Ishi | Tymote | Designer |
Kota Iguchi | Tymote | Planner |
Yukie Akashi | Dentsu Inc. | Agency Producer |
Tomonori Saito | Dentsu Inc. | Art Director |
Tomoki Yomogita | Dentsu Inc. | Copywriter |
Yo Akagi | Dentsu Inc. | Creative Director |
Takashi Fukui | Dentsu Inc. | Executive Creative Director |
Through the music, we want to appeal the continual support by enhancing the interest toward the devastated area.
A year and a half after the Great East Japan Earthquake, the amount of contribution for the stricken area continued to decrease.
Donation × entertainment. Perception changes from ''donation by a sense of mission'' to ''to donate simply because it’s fun''.
The installation was viewed over 5000 times, and website visits increase 200%. We succeed it raising about 12000 dollars for the divested area in 10days.