Title | FIND US |
Brand | MARS |
Product / Service | M&M'S |
Category | A07. Point of Sale |
Entrant | BBDO TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company | BBDO TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency | BBDO TAIWAN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Joseph Perng | Bbdo Taiwan | Te |
Jeremy Kuo | Bbdo Taiwan | Account Director |
Ning Ho | Bbdo Taiwan | Designer |
Ren Lin | Bbdo Taiwan | Aad |
Liz Hung | Bbdo Taiwan | Scw |
Ok Liao | Bbdo Taiwan | Acd |
Alex Lin | Bbdo Taiwan | Ecd |
Wai Foong Leong | Bbdo Greater China | Ecd |
Although M&M’s has nearly 100% awareness in Taiwan, there are more than 500 snack brands in the retail store, constantly stealing the consumers’ attention.
We need to enhance our brand visibility to the consumers while they are in store.
We hide 5 M&M's characters in a "sea" of M&M's chocolate beans, delightfully overwhelming the store interiors.
During the 2 weeks of promotion period in one single cozy convenient-store, the campaign successfully generated buzz from the storefront to social media, achieved more then 600 fans interaction in the Facebook, and selling thousand more packs of M&M's.