LIVING IN JJ'S WORLD

TitleLIVING IN JJ'S WORLD
ClientLONDON COCKTAIL CLUB
Product / ServiceREADY TO DRINK COCKTAILS
CategoryA01. Corporate Identity Schemes
EntrantLANDOR ASSOCIATES Singapore, SINGAPORE
Entrant Company LANDOR ASSOCIATES Singapore, SINGAPORE
Advertising Agency LANDOR ASSOCIATES Singapore, SINGAPORE

Brief Explanation

Britain is in the midst of a cocktail revival. People are moving away from beer and wine and are gravitating towards the more intricately blended taste of cocktails. JJ Goodman dreams of more than just a cocktail bar empire. The owner behind the prestigious London Cocktail Club chain is bringing the LCC's unique cocktail bar experience to the retail shelf in a new ready-to-drink range.

The Brief

Change the perception of the brand to make it more contemporary and amongst a host of new players.

How the final design was conceived

Extending the brand, the bar's unique and creative experience was brought to the drinks range, ensuring every aspect of the brand was expressed in a compelling way.

Indication of how successful the outcome was in the market

Michelin star chef Raymond Blanc has recognized the unique style and taste of the London Cocktail Club drinks and he's chosen to match his restaurant menu with cocktails from the range.

Credits

Name Company Position
Ridzwan Ismail Landor Associates Designer
Thomas Child Landor Associates Strategist
Christopher See Landor Associates Designer
Jee Sungwon Landor Associates Design Director
Richard Westendorf Landor Associates Executive Creative Director