LOGO DESIGN

TitleLOGO DESIGN
ClientDYSLEXIA ASSOCIATION OF INDIA
Product / ServiceDYSLEXIA ASSOCIATION OF INDIA
CategoryA01. Corporate Identity Schemes
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company DDB MUDRA GROUP Mumbai, INDIA
Advertising Agency DDB MUDRA GROUP Mumbai, INDIA

Brief Explanation

A dyslexic person gets confused with letters. For example, 'e' is misread as 'a' or 'd' is often read as 'b'.

The Brief

Our clients at the Dyslexia Association of India felt that their current logo was outdated and called for a much-needed face lift.

How the final design was conceived

We arrived at the final design by drawing upon a simple insight. Dyslexics may get confused by letters. However, they do not get confused by shapes. So we took basic shapes, clubbed them together to create a logo even a dyslexic person won't misspell.

Indication of how successful the outcome was in the market

Not only was the new logo incorporated in all of DAI's communication material across media, the new logo was also more empathetic towards dyslexics. The new logo was warmly appreciated by the clients, as well as families and members of the DAI.

Credits

Name Company Position
Umesh Juwatkar Ddb Mudra Group Art Director
Glenn D'mello Ddb Mudra Group Art Director
Louella Rebello Ddb Mudra Group Executive Creative Director
Sonal Dabral Ddb Mudra Group Chairman/Chief Creative Officer