Title | THE NEVER ENDING ADVENTUROUS TYRE |
Brand | K.C. WHEEL & TYRE CO. |
Product / Service | PRADA 4X4 |
Category | A07. Point of Sale |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Visionary | Illustrator | |
Thawisawakorn Seangkaharat | The Leo Burnett Group Thailand | Agency Producer |
Chanwit Nimcharoen | The Leo Burnett Group Thailand | Agency Producer |
Sipparee Mongkolsri | The Leo Burnett Group Thailand | Client Service |
Puttipong Pattanapongsagorn | The Leo Burnett Group Thailand | Copywriter |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Art Director |
Park Wannasiri | The Leo Burnett Group Thailand | Art Director |
Sanpathit Tavijaroen | The Leo Burnett Group Thailand | Deputy Executive Creative Director |
Keeratie Chaimoungkalo | The Leo Burnett Group Thailand | Executive Creative Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
There are numbers of competitor in the market and every brand is communicating the same thing about the durability performance that's 4X4 drivers' need for their tough trip. The question is how can we introduce the new Prada 4X4 series in the most outstanding way.
KC Wheel & Tyre is a well-known brand among 4X4 drivers in Thailand, both the affordable price and the great durability of the tyre. These are two key making decisions for drivers to pick their tires before going out for an adventure. At the beginning of 2013, the brand wanted to introduce the new Prada 4X4 series which has improved the durability performance specifically for adventure.
To illustrate durability of the Prada 4X4 series, we hand-carved tyre features an illustration of an adventure that never ends which together installed inside a tyre display. The illustration on the tyre reflects what the brand can offer for making every adventure trips last long with just one really durable tyre.
The Never Ending Adventure Tyre created a lot of word of mouth among the 4x4 drivers about the new Prada 4X4 series. The tyre display which located in many leading tyre shops invited a lot of new customer to ask for this particular tyre series, which helped grow brand calling for more than 18% and led the brand becoming top of mind in durability.