Brief Explanation

The aim is to tell the world more about ourselves to our existing clients, potential clients, the creative community and the public at large. But we needed to do it in an unexpected and arresting way - something that reinforced our commitment to building brands and ideas while remaining creative, generous and human-focused.

The Brief

We wanted to create a self-promotion campaign celebrating the values of our agency, an office of the Leo Burnett group.

How the final design was conceived

The design of Leo's Cider acknowledges our 1930s heritage, combining cues from that era with modern day design. This was complemented by a bold colour palette and illustrative style, the rich textures conveying the handcrafted nature of the cider. Simple substrates compliment the designs and put the taste into visual form. In addition we acknowledged that Leo Burnett created some of advertising's most iconic animated characters by turning into one as well.

Indication of how successful the outcome was in the market

The campaign is only 2 weeks old but so far the site has had 2,922 visits and 64 entries. Youtube hits: 50,000+. Social activity reach: 444, 797. More than 14 articles. 49 pieces of Leo’s content earned 295 interactions and reached 42,743 people. It inspired 225 others to create content, which in turn reached a further 402, 054 people. Over $100,000 in free media has been gained, including a minute feature on Sky News Business.