Title | FUNFAIR IN YOUR MOUTH |
Brand | EBARA FOODS |
Product / Service | VEGETABLE SEASONING SAUCE |
Category | A10. Typography |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kangarou Suzuki/Motokazu Ono | Sound Design | |
Choei Torii | Beacon Communications K.k. | Digital Strategist |
Junichi Arakawa/Yuya Murata | Birdman Inc. | Cg Designer |
Masaya Fukui | Amana Inc. | Cg Designer |
Ippei Ishihara/Sakiko Ohno | Hue. Inc. | Photographer |
Tohru Ogane | Designer | |
Kazuhiro Hamakawa | Beacon Communications K.k. | Designer |
Yoshihiko Abe/Azusa Tanaka/Gabriel Shiguemoto | Birdman Inc. | Designer |
Takuro Ito/Naho Okamoto | Birdman Inc. | Project Manager |
Kosei Motoyoshi | Birdman Inc. | Programmer |
Kazumasa Tsukamoto | Wolk Inc. | Flash Developer |
Yuji Tamayama/Kenshiro Nakashima/Shin Jeongsoon | Birdman Inc. | Flash Developer |
Yuta Sato/Shintaro Yoshii | Amana Inc. | Producer |
Roy Ryo Tsukiji/Junya Hoshikawa | Birdman Inc. | Producer |
Yongbom Seo | Beacon Communications K.k. | Accont Planner |
Tomohiko Nakano | Beacon Communications K.k. | Copywriter |
Nobuaki Arikata | Birdman Inc. | Technical Director |
Tomonori Oki | Beacon Communications K.k. | Technical Director |
Jun Oizumi | Beacon Communications K.k. | Art Director |
Kohei Kawasaki | Beacon Communications K.k. | Creative Director |
Our Strategy was to create a new kind of experience for kids and mums that can change kids’ “suffering” image towards vegetables.
Ebara Vegetable Dressing needed to engage a new generation of mums to understand that Ebara’s sauce can make vegetables more delicious.
We made a game “FUNFAIR IN YOUR MOUTH” where eating vegetables became natural and fun. Just use your mouth to control this game, not the PC mouse. Chomping through virtual vegetables, kids can drive jet planes or rollercoasters, play fun word games and can generally be immersed in a fantasy world. Everything in this world has been designed to make vegetables feel fun and exciting.
Over 2,500,000 virtual vegetables have been chomped on the site. It is hard to say if we changed kids’ minds about vegetables, but mums are realizing the uniqueness of Ebara Sauces. Sales have already increased since launch (+130%).