Title | PLDT SME-NATION CLOUD |
Brand | PLDT |
Product / Service | NATION CLOUD MICROSITE |
Category | A08. Broadcast Design and Graphics & Digital Design |
Entrant | DM9 JAYMESYFU Makati City, THE PHILIPPINES |
Entrant Company | DM9 JAYMESYFU Makati City, THE PHILIPPINES |
Advertising Agency | DM9 JAYMESYFU Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Carlos Bañez | Ddb Dm9jaymesyfu/Digit | Account Executive |
Carlo Ople | Ddb Dm9jaymesyfu/Digit | Account Executive |
Peepo David | Ddb Dm9jaymesyfu/Digit | Art Director/Illustrator |
Buboy Paguio | Ddb Dm9jaymesyfu/Digit | Art Director/Illustrator |
Buboy Paguio | Ddb Dm9jaymesyfu/Digit | Associate Creative Director |
Eugene Demata | Ddb Dm9jaymesyfu/Digit | Executive Creative Director |
The PLDT SME-Nation website did not have the attention of these entrepreneurs because their website was too deep into the search listing.
Before the microsite of the Cloud applications of PLDT SME- Nation, Filipino entrepreneurs searching for cloud supported products such as CCTV’s, Point-of-Sale and asset tracking systems, would find different websites offering individual products.
To address this problem, we had to increase the awareness of the website on Google. Once we were able to grab the attention of these entrepreneurs we now had to engage them by creating a beautifully designed and highly interactive website that will capture all of their search queries.
The microsite has proven to be a success. The design and user experience made viewing all of the products easy and very interactive, causing entrepreneurs to look at more than just what they searched for.