STORYBOOK FOR ALL EYES

Bronze Spike

Case Film

Presentation Board

TitleSTORYBOOK FOR ALL EYES
ClientPRASARNMITR PUBLISHING
Product / ServiceSTORY BOOK
CategoryA05. Publications
EntrantBBDO PROXIMITY THAILAND Bangkok, THAILAND
Entrant Company BBDO PROXIMITY THAILAND Bangkok, THAILAND
Advertising Agency BBDO PROXIMITY THAILAND Bangkok, THAILAND

Brief Explanation

We are making a storybook for the blind and the seeing eyes thus the challenge is to design a font and illustration, which they can both perceive equally without a sense of separation. The key objective is to make it possible for them to read together.

The Brief

Visually impaired kids may feel lesser to those who are fully sighted because they can’t read the same book. The brief from “Pasarnmitr”, a school-book publisher, who believes that books help kids see, is to design a book that they can both enjoy the same level of reading experience in order to unite the separate worlds.

How the final design was conceived

We combined English alphabets with Braille letters. As a result, we developed a font that can be read by both seeing and unseeing eyes. In addition, we embossed an image in every character illustration so every type of reader could "see" both words and imagery together.

Indication of how successful the outcome was in the market

We first launched it with a story book then implemented to other media which include signage and posters. This project has promoted the equality of people. Kids are different, but with this book, they see the same world.

Credits

Name Company Position
Ladawan Vilainart Bbdo Proximity Thailand Producer
Supalerk Sriruchyanont Million Print Print Craftman
Panus Saeli Million Print Print Craftman
Thanutphol Pornlikitchotwong Million Print Print Craftman
Thasorn Boonyanate Bbdo Proximity Thailand Director
Thanonchai Sornsriwichai Phenomena Graphic Advicer
Rook Floro Bbdo Proximity Thailand Storyteller
Natira Wongpaitoon Bbdo Proximity Thailand Typographer
Rook Floro Bbdo Proximity Thailand Art Director
Prasit Vitayasanrit Choojai Art Director
Apichai Inthutsingh Bbdo Proximity Thailand Art Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Art Director
Thasorn Boonyanate Bbdo Proximity Thailand Copywriter
Rook Floro Bbdo Proximity Thailand Copywriter
Chalit Manuyakorn Bbdo Proximity Thailand Copywriter
Suthisak Sucharittanonta Bbdo Proximity Thailand Copywriter
Apichai Inthutsingh Bbdo Proximity Thailand Asso. Creative Director
Chalit Manuyakorn Bbdo Proximity Thailand Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Executive Creative Director
Suthisak Sucharittanonta Bbdo Proximity Thailand Chief Creative Officer