Title | ICONS |
Brand | ENERGIZER PHILIPPINES |
Product / Service | SCHICK EXACTA 2 |
Category | A02. Posters |
Entrant | JWT MANILA, THE PHILIPPINES |
Entrant Company | JWT MANILA, THE PHILIPPINES |
Advertising Agency | JWT MANILA, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Brian Lontok | Jwt Manila | Account Manager |
Tobias Bernardo | Jwt Manila | Account Director |
Bene Sarmiento | Jwt Manila | Final Artist |
Carol Pe Benito | Jwt Manila | Print Producer |
Joe Dy | Jwt Manila | Copywriter |
Y2 Villanueva | Jwt Manila | Copywriter |
Danni Lim | Jwt Manila | Art Director |
Joei Calixto | Jwt Manila | Art Director |
Javey Villones | Jwt Manila | Art Director |
Elvin Villar | Jwt Manila | Art Director/Illustrator |
Mark Ibaviosa | Jwt Manila | Associate Creative Director |
Tay Guan Hin | Jwt Manila | Regional Executive Creative Director |
Joe Dy | Jwt Manila | Creative Director |
Dave Ferrer | Jwt Manila | Executive Creative Director |
The Schick brand was facing an identity crisis in the Philippines because it was perceived to be a feminine brand of lady razors. There was a need to bring attention to its masculine line as well.
The Schick brand was facing an identity crisis in the Philippines because it was perceived to be a feminine brand of lady razors. There was a need to bring attention to its masculine line as well.
We created graphic posters of legendary men with iconic facial hair with the Schick Exacta 2 razor seamlessly incorporated into each design. The objective was to show how the right facial hair helps define a man's identity.
The campaign is in its early phases so there are no available data as of this submission date.