| Title | DIRECT MEAL |
| Brand | MCDONALD'S |
| Product / Service | MCDELIVERY |
| Category | A09. Environmental Design |
| Entrant | TBWA\THAILAND Bangkok, THAILAND |
| Entrant Company | TBWA\THAILAND Bangkok, THAILAND |
| Advertising Agency | TBWA\THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Vasucha Areewonges | ||
| Paradorn Rjchapakdee | Photographer | |
| Tarinee Limthongskul | Tbwa\thailand | Producer |
| Sumitra Srisuparat | Tbwa\thailand | Producer |
| Anupong Aramboot | Tbwa\thailand | Art Director |
| Nida Techakitteranun | Tbwa\thailand | Art Director |
| Thanakit Chansong | Tbwa\thailand | Art Director |
| Nawaporn Suetrong | Tbwa\thailand | Copywriter |
| Natchalai Sukamongkol | Tbwa\thailand | Copywriter |
| Visa Amranand | Tbwa\thailand | Copywriter |
| Ronnapop Chaiyanant | Tbwa\thailand | Copywriter |
| Tiratus Phaesuwan | Tbwa\thailand | Creative Director |
| Veradis Vinyaratn | Tbwa\thailand | Executive Creative Director/Copywriter/Art Director |
We try to use new media which is more effective than traditional media. So we transform all the usual places that we delivered such as dormitory, offices, apartments, etc. into McDonald's restaurants. Hence, demonstrating that with the full name McDelivery anytime anywhere any home can be your McDonald's...Just Call.
To build consumer's awareness that McDelivery is now ready to deliver a full menu anywhere.
According to the fact that people mostly order the "McDelivery" service from "Home", "Home" is the best effective media to play with.
Increase in awareness of McDelivery and people steadily order more variety of menu.