Brief Explanation

Our clients have a hands-on team, that represent the brand themselves. We wanted to embody the spirit of the team visually in a memorable & immediate way. We wanted the Visual identity itself, to be produced by the production house. This would show off their capabilities directly on the card. Ultimately, the cards should work harder than normal cards, by sparking conversation, where our client could express all the things they are good at, using the cards as an engaging tool, while networking.

The Brief

Our client is a new start up commercial production house. They needed to get attention in an already saturated market. They asked us to accomplish this by creating an alluring brand for them but the only communication tool to be produced from this brand would be business cards. 100% of their networking & marketing is face to face. They asked us to create business cards so they could run out & begin meeting potential clients by networking on the ground.

How the final design was conceived

Clubhouse Films became the final name. We discussed other organizations with clubhouses, such as sports teams, super heroes, bikers, & skaters. All of these groups have traits in common with the best production houses, such as, agility, speed, resourcefulness, & honor. This inspiration, with our characters, led us to create TRADING CARD BUSINESS CARDS. Our clients picked characters which reflect their own strengths as producers, & we together produced a photo-shoot. We agreed the best trading cards are vintage. With this aesthetic, we shot on 35mm film & designed nostalgic cards.

Indication of how successful the outcome was in the market

Interest in Clubhouse Films soared & the concept of "active production house", was easily adopted by their potential clients. Soon, everyone was talking about Clubhouse Films. From nobody's in the market Clubhouse has since scored major productions with the biggest clients in Vietnam & around Asia. They gained a reputation for being just as effective as their alter personas and are in demand because they are not your standard production house. The cards have become extremely popular and even sought after. We believe the message is clearly communicated, and keeps clubhouse being the top of mind choice.