Brief Explanation

Show that Moleskine has a heritage of art through brand history.

The Brief

The world renowned notebook, Moleskine, wanted to build an image which related to art and design in China market.

How the final design was conceived

Telling the stroeis of how Moleskine notebooks associate with those grand masters in art world in an act of art.

Indication of how successful the outcome was in the market

The works and the exhibitoin accomplished the objective and several local art museums wanted to keep the books as permanent collections.