Title | SMILES GUARANTEED |
Brand | SHANGHAI HH RETAIL CO. |
Product / Service | ARGOS.CN |
Category | A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards |
Entrant | Y&R BEIJING, CHINA |
Entrant Company | Y&R BEIJING, CHINA |
Advertising Agency | Y&R BEIJING, CHINA |
Name | Company | Position |
---|---|---|
Nils Anderson | Y/R China | Copywriter |
Donghai Liu | Y/R Beijing | Copywriter |
Nils Andersson | Y/R China | Art Director |
Ronnie Wu | Y/R Beijing | Art Director |
Kirby Ho | Production | |
Andy Yang | Illustration | |
Magic Cube | Retoucher | |
Bruce Xie | Y/R Beijing | Retoucher |
Teo Studio | Photographer | |
Rei Bo | Props Master | |
Gao Han | Y/R Beijing | Senior Copywriter |
Lo Weng Heng | Y/R Singapore | Art Director |
Somjai Satjatham | Y/R Singapore | Art Director |
Donghai Liu | Y/R Beijing | Cd |
Ronnie Wu | Y/R Beijing | Gcd |
Nils Andersson | Y/R China | Cco |
Marcus Rebeschini | Y/R Asia | Cco |
The digital retailer brands in China are very similar in many ways. To create a set of visuals that communicates to target audiences with distinctive brand elements.
Argos is the leading digital retailer from the UK. But as a newcomer to China market, Argos is not recognized by consumers. Argos wanted to introduce itself to China, and to demonstrate what they are capable of.
We combined the product in each delivery box with different service features, and then created 3 works with different themes.
The campaign was very well accepted, Argos.cn becomes one popular digital retailer site in China after the campaign was launched.