| Title | THE ‘MEAT PARTS’ COSTUME |
| Brand | MERIAL TAIWAN |
| Product / Service | FRONTLINE PLUS |
| Category | A07. Point of Sale |
| Entrant | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency | JWT TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Tony Chan | Jwt | Art Director |
| Evie Liu | Jwt | Art Director |
| Ha Weng | Jwt | Copywriter |
| Fang Chou | Jwt | Copywriter |
| Joe Dy | Jwt | Cd |
| Rich Shiue | Jwt | Ecd |
| Ian Chen | Jwt | Ecd |
| I-Fei Chang | Jwt | Chief Creative Officer |
| Yang Yeo | Jwt | Chief Creative Officer |
Most pet owners don’t always know their pets have flea problems since fleas are too small to be spotted. Frontline wants to bring the commonly overlooked flea problem to the attention of the pet owners.
Frontline, the most effective anti-flea solution, wants make flea problem be aware to the attention of the pet owners.
The ‘Meat parts’ costume A special designed costume, print it on stretchable fabric to make sure cats are comfortable wearing it. With the tag carrying the message: “Don't let fleas feast on your pet”. And also we made print Ad for the same idea.
In one Quarter, frontline Product sales grow by 40%, and the flea population decreased thereafter.