Title | GRILLED POSTER |
Brand | SHINSEKAI ICHIBA COMMERCIAL UNION |
Product / Service | UOHISA |
Category | A02. Posters |
Entrant | DENTSU KANSAI Osaka, JAPAN |
Entrant Company | DENTSU KANSAI Osaka, JAPAN |
Advertising Agency | DENTSU KANSAI Osaka, JAPAN |
Name | Company | Position |
---|---|---|
Yuki Yamada | Dentsu Inc. | Art Director/Designer |
Mai Kuramitsu | Dentsu Inc. | Copywriter |
Keita Kusaka | Dentsu Inc. | Creative Director |
We wanted to utilize the idea of being "grilled" in our eye catching posters. So, we incorporated "grilling" into the use of the poster itself. The message on the posters only became visible once the store manager had grilled the posters in the oven.
The client is a store specializing in grilled fish. The request was to create eye catching posters that would attract customers. Purchasing was not as important as to create awareness and appeal.
We wanted to utilize the idea of being "grilled" in our eye catching posters. So, we incorporated "grilling" into the use of the poster itself. The message on the posters only became visible once the store manager had grilled the posters in the oven.
This was a new and interesting way to promote the store and became a hot topic. As a result, doubled the number of visitors and shoppers.