GRILLED POSTER

TitleGRILLED POSTER
ClientSHINSEKAI ICHIBA COMMERCIAL UNION
Product / ServiceUOHISA
CategoryA02. Posters
EntrantDENTSU KANSAI Osaka, JAPAN
Entrant Company DENTSU KANSAI Osaka, JAPAN
Advertising Agency DENTSU KANSAI Osaka, JAPAN

Brief Explanation

We wanted to utilize the idea of being "grilled" in our eye catching posters. So, we incorporated "grilling" into the use of the poster itself. The message on the posters only became visible once the store manager had grilled the posters in the oven.

The Brief

The client is a store specializing in grilled fish. The request was to create eye catching posters that would attract customers. Purchasing was not as important as to create awareness and appeal.

How the final design was conceived

We wanted to utilize the idea of being "grilled" in our eye catching posters. So, we incorporated "grilling" into the use of the poster itself. The message on the posters only became visible once the store manager had grilled the posters in the oven.

Indication of how successful the outcome was in the market

This was a new and interesting way to promote the store and became a hot topic. As a result, doubled the number of visitors and shoppers.

Credits

Name Company Position
Yuki Yamada Dentsu Inc. Art Director/Designer
Mai Kuramitsu Dentsu Inc. Copywriter
Keita Kusaka Dentsu Inc. Creative Director