| Title | ENDLESS DISCOVERIES |
| Brand | LITTLE RED CUBE |
| Product / Service | KID'S MALL |
| Category | A01. Corporate Identity Schemes |
| Entrant | LANDOR ASSOCIATES Singapore, SINGAPORE |
| Entrant Company | LANDOR ASSOCIATES Singapore, SINGAPORE |
| Advertising Agency | LANDOR ASSOCIATES Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Christopher See | Landor Associates | Designer |
| Sunita Sudheesan | Landor Associates | Senior Client Manager |
| Jee Sungwon | Landor Associates | Design Director |
| Simon Bell | Landor Associates | Executive Strategy Director |
Over a third of all Malaysians are under 18, and The Little Red Cube is smartly answering the call. From Hello Kitty to mojito's for Mom and Dad, this mall has something for everyone, every visit.
Make a mall for kids just as much fun for parents.
The Little Red Cube cuts through the visual clutter with a fun name, identity and AD campaign. Its flexible graphic system delivers the brand promise of endless discoveries with ever-changing visual imagery.
53% of kids in Malaysia have visited the Little Red Cube since its opening, that's more than nearby kid destination, LegoLand Malaysia.