Brief Explanation

The concepts should showcase the mastery and leadership of Brancott Estates as the 'Creators of Marlborough', delivering to the brand compass, and brand crusade of 'Inspire new horizons'. The concept is to deliver an iconic, yet understated expression of the brand; communicating the substance and integrity of the product and brand. Design KPI's are prestige, cra' and credibility and the essence of the brief is that the it's to mirror the superior quality of the wine.

The Brief

To create an identity for Project Icon; Brancott Estate Sauvignon Blanc, delivering on the expression of luxury & prestigious cues.

How the final design was conceived

Searching for a unique idea to package the pinnacle of Marlborough Sauvignon Blanc - who better to consult than the winemaker. He told us the best fruit came from rows that capture the best light. We created a 3D label to express the concept of changing light, die-cutting and embossing our vines to cast shadow as the light changes on the bottle. We distinguished our bottle in the same way that the winemaker marks his chosen rows with a twist of red thread.

Indication of how successful the outcome was in the market

As this product has only been released to fine dinning restaurants we do not have any consumer marketing results to date.