WAKE UP

Short List
TitleWAKE UP
ClientLANDOR SYDNEY
Product / ServiceLANDOR MORNING EVENTS
CategoryA06. Self Promotion
EntrantLANDOR ASSOCIATES Sydney, AUSTRALIA
Entrant Company LANDOR ASSOCIATES Sydney, AUSTRALIA
Advertising Agency LANDOR ASSOCIATES Sydney, AUSTRALIA

Brief Explanation

To produce a creative and strategic event that engages existing and potential clients to drive new business.

The Brief

With great minds, brimming with ideas too good not to share, Landor embarked on a series of trend and insight breakfast talks.

How the final design was conceived

We wanted to provide our clients with daily inspiration - creative thinking they could apply every day. Our concept was around the fresh perspective of the morning. We based our identity on a visual language inspired by the things we 'wake up' with.

Indication of how successful the outcome was in the market

Through media coverage, we were able to generate several new leads, based on our insights at the event. With 120 guests in attendance and 7 requested for private presentations the first breakfast was successful enough to become a biannual event in Australia. It is now being replicated in Landor offices across South East Asia and India, with a view to Europe and North America next year. Sydney alone generated 16 new briefs, 7 requests for repeat presentations, 4 new innovation projects in the first 3 months and got 3 articles published in regional trade press.

Credits

Name Company Position
Richard Swain Landor Associates Strategist
Ashley Webster Landor Associates Marketing Mananger
Sarita Walsh Landor Associates Designer
Matt Morgan Landor Associates Senior Designer
Nichola Dearn Landor Associates Creative Director
Mike Staniford Landor Associates Executive Creative Director