Title | INITIAL IDEAS |
Brand | LANDOR |
Product / Service | SELF PROMOTIONAL NOTE BOOKS |
Category | A06. Self Promotion |
Entrant | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Entrant Company | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Advertising Agency | LANDOR ASSOCIATES Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Landor | ||
James Bebbington | Landor | Design Director |
Irit Rathke | Landor | Senior Designer |
Nichola Dearn | Landor | Creative Director |
Phillipa Miles | Landor | Senior Designer |
Katie Richardson | Landor | Designer |
Matt Morgan | Landor | Senior Designer |
Ben Chandler | Landor | Design Director |
Mike Staniford | Landor | Executive Creative Director |
Tim Warren | Landor | Executive Director Of Design |
The key challenge was to create a highly creative self-promotion or gift with a very limited budget. The covers were printed internally and designers donated their own time and creativity to the project.
A celebration of creativity, typography and ideas - borne out of the desire for a cost-effective promotional gift. Moleskine note books were jacketed with 26 unique letter-forms - one for each letter of the alphabet. The inside front cover carried an accompanying ‘smile in the mind idea’ reflective of the cover. These were created by a number of the designers and represented the wide range of creativity within the design studio. Clients were given two notebooks, one for each of their initials and encouraged to expess their own ideas and creative thinking within the pages. The idea was then further expressed across a range of typographic posters and even email signatures
A studio collaboration, the designers were encouraged to express themselves through typography. An ideas-driven approach was taken, so that each letterform had a wider idea which could be further expressed through a visual surprise on the inside front cover.
Positive feedback from gift recipients continues to be anecdotal. However requests for additional notebooks for client colleagues and others continues for flow. Each book contains the full alphabet on the back inside cover and cues a conversation around creativity, self expression and variety.