INITIAL IDEAS

TitleINITIAL IDEAS
BrandLANDOR
Product / ServiceSELF PROMOTIONAL NOTE BOOKS
CategoryA06. Self Promotion
EntrantLANDOR ASSOCIATES Sydney, AUSTRALIA
Entrant Company LANDOR ASSOCIATES Sydney, AUSTRALIA
Advertising Agency LANDOR ASSOCIATES Sydney, AUSTRALIA

Credits

Name Company Position
Landor
James Bebbington Landor Design Director
Irit Rathke Landor Senior Designer
Nichola Dearn Landor Creative Director
Phillipa Miles Landor Senior Designer
Katie Richardson Landor Designer
Matt Morgan Landor Senior Designer
Ben Chandler Landor Design Director
Mike Staniford Landor Executive Creative Director
Tim Warren Landor Executive Director Of Design

Brief Explanation

The key challenge was to create a highly creative self-promotion or gift with a very limited budget. The covers were printed internally and designers donated their own time and creativity to the project.

The Brief

A celebration of creativity, typography and ideas - borne out of the desire for a cost-effective promotional gift. Moleskine note books were jacketed with 26 unique letter-forms - one for each letter of the alphabet. The inside front cover carried an accompanying ‘smile in the mind idea’ reflective of the cover. These were created by a number of the designers and represented the wide range of creativity within the design studio. Clients were given two notebooks, one for each of their initials and encouraged to expess their own ideas and creative thinking within the pages. The idea was then further expressed across a range of typographic posters and even email signatures

How the final design was conceived

A studio collaboration, the designers were encouraged to express themselves through typography. An ideas-driven approach was taken, so that each letterform had a wider idea which could be further expressed through a visual surprise on the inside front cover.

Indication of how successful the outcome was in the market

Positive feedback from gift recipients continues to be anecdotal. However requests for additional notebooks for client colleagues and others continues for flow. Each book contains the full alphabet on the back inside cover and cues a conversation around creativity, self expression and variety.