Brief Explanation

To the current generation David Ogilvy is someone from a bygone era but his guiding principles are still relevant today. The challenge was to make his mantras relevant and appealing.

The Brief

Communicate David Ogilvy's principles and ideals to a new generation.

How the final design was conceived

Using David Ogilvy's quotes we engaged one of the most awarded designers to bring these quotes to life in a refreshing and arresting manner.

Indication of how successful the outcome was in the market

Overwhelming. Staff has asked for their own personal copies of the posters and other Ogilvy offices in the region, has requested for the program to be implemented.