Title | 'DAVID OGILVY QUOTES' |
Brand | OGILVY & MATHER SINGAPORE |
Product / Service | OGILVY & MATHER SINGAPORE |
Category | A06. Self Promotion |
Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
Entrant Company | OGILVY & MATHER SINGAPORE, SINGAPORE |
Advertising Agency | OGILVY & MATHER SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Alvin Chin | Ogilvy/Mather Singapore | Producer |
Theseus Chan | Work/Singapore | Typographer |
Theseus Chan | Work/Singapore | Designer |
David Ogilvy | Ogilvy/Mather Worldwide | Copywriter |
Eugene Cheong | Ogilvy/Mather Asia Pacific | Chief Creative Officer |
To the current generation David Ogilvy is someone from a bygone era but his guiding principles are still relevant today. The challenge was to make his mantras relevant and appealing.
Communicate David Ogilvy's principles and ideals to a new generation.
Using David Ogilvy's quotes we engaged one of the most awarded designers to bring these quotes to life in a refreshing and arresting manner.
Overwhelming. Staff has asked for their own personal copies of the posters and other Ogilvy offices in the region, has requested for the program to be implemented.