Title | WEARABLE BUSINESS CARD |
Brand | DAAYITA JEWELLERY DESIGN |
Product / Service | JEWELLERY DESIGN |
Category | A04. Stationery |
Entrant | LEO BURNETT INDIA New Delhi, INDIA |
Entrant Company | LEO BURNETT INDIA New Delhi, INDIA |
Advertising Agency | LEO BURNETT INDIA New Delhi, INDIA |
Name | Company | Position |
---|---|---|
Mukul Raut | Leo Burnett | Photographer |
Rajkumar Girdhar | Leo Burnett | Copywriter |
Avinash Chauhan | Leo Burnett | Copywriter |
Rajat Goel | Leo Burnett | Art Director |
Avinash Chauhan | Leo Burnett | Art Director |
Rajkumar Girdhar | Leo Burnett | Art Director |
Arijit Gupta | Leo Burnett | Creative Director |
Sainath Saraban | Leo Burnett | Executive Creative Director |
K.V.Sridhar | Leo Burnett | Chief Creative Officer Indian Sub Continent |
To design an effective and innovative business card that showcases our client's jewellery design and is experiential in nature.
Daayita wanted to get away from traditional business cards.
We created a business card that in addition to carrying the client’s requisite information also doubled up as a piece of jewellery which can be punched out of the card and worn. The business card beautifully showcased our client’s signature designs and at the same time provided a sample of our designer’s jewellery to the target audience.
The wearable business card was a huge success. Our target audience was really excited to get a sample of our designers jewellery and were in awe of the fact that it came out of a business card. Our client experienced a twenty five to thirty percent increase in sales within the first round of distribution. There was a huge demand for the business cards also as the target audience wanted to collect a handful of them.