KANJI CITY

TitleKANJI CITY
BrandCOG LAB
Product / ServiceCOG
CategoryA08. Broadcast Design and Graphics & Digital Design
EntrantPARTY Tokyo, JAPAN
Entrant Company PARTY Tokyo, JAPAN
Advertising Agency PARTY Tokyo, JAPAN

Credits

Name Company Position
Keita Furusawa Party Inc. Project Manager
Satoshi Takahashi Party Inc. Producer
Satoshi Murai Tymote Inc. Music
Chihiro Konno Party Inc. Type Designer
Q Asaba Tymote Inc. Type Designer
Rei Ishii Tymote Inc. Designer
Chihiro Konno Party Inc. Designer
Kota Iguchi Tymote Inc. Director/Animator
Naoki Ito Party Inc. Creative Director/Art Director

Brief Explanation

The challenge was to transform 'boring' exercising into something entertaining. The objective was to provide users totally new exercising experience. Users can enjoy a 40-minute spinning exercise in a room where music, light installation built with 350 LEDs, and a 2.5m radius fan are synchronized to the pedaling motions. Instead of instructors, built-in iPads on bikes give users effective instructions by showing an animation themed to resort towns around the world. Users can save the workout data and check on the Internet. This system works as a ramification platform, allowing users to communicate by sharing, encouraging, and emulating their data.

The Brief

Have you ever felt bored when you are running on a treadmill or riding on a bike machine in a room surrounded by walls? This was what we wanted to change. We wanted to change the general mindset that exercising is 'boring', by adding extra entertainment to it.

How the final design was conceived

This project is a new content which was designed for an exercising entertainment, "COG." "COG" is an exercising program which users can enjoy a 40-minute spinning exercise with music, light installation built with 350 LEDs, and a 2.5m radius fan, all synchronized to the pedaling. Instead of the instructors, a built-in iPad on each bike gives you effective instructions by showing an animation that is themed to the towns around the world. KANJI CITY is an intermediate program for "COG" which is designed with original images of Kyoto. Kyoto has tradition, culture, and grand nature. All landscape is expressed in Kanji typeface.

Indication of how successful the outcome was in the market

During the first 4 months since the opening, 1,000 people have enjoyed the COG, and 750 people became actual constant users.