Title | TOKYO CITY SYMPHONY |
Brand | MORI BUILDING CO. |
Product / Service | ROPPONGI HILLS |
Category | A08. Broadcast Design and Graphics & Digital Design |
Entrant | SIX Tokyo, JAPAN |
Entrant Company | SIX Tokyo, JAPAN |
Media Agency | SIX Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ai Suzuki | Hakuhodo | English Copywriter |
Taiga Matsuguma | Hakuhodo Design | Designer |
Kazufumi Nagai | Hakuhodo Design | Exective Creative Director |
Seiya Nakano | Aircord | Projection System |
Toshyiyuki Hashimoto | Aircord | Projection System |
Tomonori Suzuki | Animation | |
Makoto Kubota | Animation | |
Nobutaka Kitahara | Animation | |
Takeru Shima | Animation | |
Kasumasa Kimura | Animation | |
Miki Ogawa | Triforce | Cinematographer |
Takahiko Kajima | P.i.c.s. | Producer |
Hironori Terai | P.i.c.s. | Exective Producer |
Koshi Miura | Commmons/Avex Enterainment/Inc. | Music Composer |
Takcom | P.i.c.s | Movie Director/Animation |
Sadanori Maeda | Bascule | Designer |
Takayuki Watanabe | Bascule | Web Director/Interaction Designer |
Kampei Baba | Bascule | Creative Director |
Tsubasa Oyagi | Six | Exective Creative Director/Intaractive Director |
We created an " interactive city" using 3D projection mapping on the most precise,handcrafted miniature model of Tokyo. At fie square meters, the model covers over 6,400 acres of the city, making this experiment being equivalent to using projection mapping on a massive piece of land in central Tokyo, in which people from around the world could have interactive firsthand experience of playing a symphony with the big city.
Create an interactive content for Mori Building in celebration of the tenth anniversary of Roppongi Hills, the most renowned landmark of Tokyo developed by Mori. The content should offer users around the world the opportunity to experience Mori's philosophy to "create Tokyo into a global metropolis" and explore the infinite possibilities of the city of Tokyo.
Our idea was to offer users a first hand experience of the vibrancy,diversity and the infinite possibilities of Tokyo.Participants could play music in sync with visual motifs such as "Future," "Rock," and "Traditional Tokyo" that would be projected onto the city, by pressing the keys on the computer keyboard. Each key would play beats of different lenghts of either 0.5 sec, 1 sec, 2 sec, or 4 sec, along with various visual motifs, creating over 100 different sound and visual combinations. Numerous symphony scores submitted by the participants were put together to create the Tokyho City Symphony.
- created sensational buzz around the world - gained publicity on hundreds of media including TV, magazines, and digital around the world. - was selectid as the feature content in the presentation to the aioc to hosu the Olympic Games in Tokyo.