KOI FISH FEED INVITE

Bronze Spike

Case Film

Presentation Board

TitleKOI FISH FEED INVITE
ClientAYALA LAND
Product/ServiceNUVALI
CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Brief Explanation

In a sustainable ecosystem, everything has a purpose and nothing goes to waste. To give people a taste of Nuvali, we turned our invitation into fish feed. Made from natural ingredients and printed with edible ink, each sheet was designed after a specific variety of koi so that visitors could learn about the diversity of koi species while feeding the colourful creatures.

The Brief

Nuvali is a sustainable community committed to creating living spaces that thrive with the earth. One of its biggest attractions is a man-made lake inhabited by thousands of koi fish. The direct campaign aims to invite people to understand Nuvali by experiencing its unique surroundings.

How the final design was conceived

By printing the mailer on fish feed instead of paper, the invite captures Nuvali's vision of sustainability where everything has a function and nothing goes to waste.

Indication of how successful the outcome was in the market

Our unique invites generated hundreds of foot traffic, fed thousands of happy fish and produced zero waste.

Credits

Name Company Position
Melvin Mangada TBWA\ Santiago Mangada Puno Chief Creative Officer\ ECD
Marci Reyes Tequila Manila Copywriter
Jake Tesoro TBWA\ Santiago Mangada Puno Art Director
Nolan Fabular TBWA\ Santiago Mangada Puno Art Director
Abi Capa TBWA\ Santiago Mangada Puno Copywriter
Dennis Carlos TBWA\ Santiago Mangada Puno Print Producer
Angelito Tan TBWA\ Santiago Mangada Puno Final Artist