HAPPY SHOT

Bronze Spike

Case Film

Presentation Board

TitleHAPPY SHOT
ClientSANOFI
Product/ServiceCHARITY
CategoryA09. Environmental Design
EntrantPUBLICIS SHANGHAI, CHINA
Entrant Company PUBLICIS SHANGHAI, CHINA
Advertising Agency PUBLICIS SHANGHAI, CHINA

Brief Explanation

To design medical equipment that could bring joy to the frigid hospital environment. To help medical staff and parents to solve the problem of children unwilling to get injections. To convey happiness to children and communicate the caring image of Sanofi towards children.

The Brief

Sanofi has been focusing on Chinese children's well-being for a long time, only to realize that these children shared unpleasant experiences while getting medical advices under deficient medical environment. Could there be an easy idea to make them feel happy while going through medical treatments?

How the final design was conceived

'Happy Shot'! It is suggested to design a balloon-like container that holds infusion bags, with infusion tubes attached to it. During the treatment, it would look as though children are holding floating balloons.

Indication of how successful the outcome was in the market

The campaign received much attention from the public after execution at children's hospitals in Shanghai. More hospitals are planning to work with Sanofi to promote the campaign in other cities in a long-term period. Participating young patients hoped to bring the balloons back home.Articles reported by five medical and health magazines, and design magazines, receiving much support from the public.

Credits

Name Company Position
Kurt Yang Publicis Sh Copywriter
Wanling Yu Sanofi Advertiser's Supervisor
Elsa Chou Publicis Sh Account Supervisor
Cugi Tsai Neptunus Photographer
Wirland Wu Freelancer Photographer
Terri Yuan Publicis Sh Art Buyer
Leo Jin Publicis Sh Designer
Hanna Han Publicis Sh Designer
Liron Qiu Publicis Sh Art Director
Ivan Liu Publicis Sh Creative Director/Copywriter
Akae Wang Publicis Sh Executive Creative Director/Copywriter
Sheena Jeng Publicis Sh Chief Creative Officer/Copywriter/Planner
Erik Vervroegen Publicis World Wide Creative Director