ODLO VFX LOGO DESIGN

TitleODLO VFX LOGO DESIGN
ClientODLO VFX
Product / ServiceODLO VFX
CategoryA01. Corporate Identity Schemes
EntrantASHRAFF ASSOCIATES Colombo, SRI LANKA
Entrant Company ASHRAFF ASSOCIATES Colombo, SRI LANKA
Advertising Agency ASHRAFF ASSOCIATES Colombo, SRI LANKA

Brief Explanation

The advantage of being the only visual effects post production company in Sri Lanka was no longer a key differentiator. Odlo VFX required a branding makeover which would cement its position as the leading provider of animation and VFX solutions to both its local and international clientele.

The Brief

The brief was to create a new brand identity for Odlo VFX which reflected the creative nature of the industry it represented.

How the final design was conceived

An ambigram based design which, through the use of basic geometric shapes, further accentuates the brand's deep rooted foundations in animation and visual effects.

Indication of how successful the outcome was in the market

The new logo resulted in a significant increase of awareness for the brand, which included recent international expansion.

Credits

Name Company Position
Vishan Ratnayake Ashraff Associates Art Director
Aamina Nizar Aamina Nizar Photography Independent Photographer
Yasas Karunaratne Ashraff Associates Art Director
Huzaik Ismeth Ashraff Associates Brand Executive
Aaqil Ahamed Ashraff Associates Art Director
Zamruth Faiz Ashraff Associates Creative Director
Aman Ashraff Ashraff Associates Chief Creative Officer