Brief Explanation

To demonstrate interestingly how keys can be more of a hassle than a boon.

The Brief

To promote and advertise the Biometric fingerprint door lock system and show it's efficacy as compared to regular house keys.

How the final design was conceived

We wanted to illustrate the sheer frustration people suffer when searching for their house keys, in their bags or pockets. To represent the same, we created three quirky characters who's bags would have a range of interesting items that can come in the way while searching for keys. We used twisted hands, and placed the objects around them, one of which were the keys, which would obviously be the hardest to find.

Indication of how successful the outcome was in the market

Sales increased by 23%