Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Production Company Location Award
A08 Best Use or Integration of Gaming
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS
CENSUS 		LEO BURNETT SYDNEY AUSTRALIA MILLIPEDE
Melbourne
 AUSTRALIA
Short List
TELEKINIZE THE RAINBOW
WRIGLEY
SKITTLES 		CLEMENGER BBDO SYDNEY AUSTRALIA
DUMB WAYS TO DIE THE GAME
METRO TRAINS
METRO TRAINS 		McCANN MELBOURNE AUSTRALIA
Silver
ONE DAY CEASEFIRE
PEACE ONE DAY
PUBLIC SERVICE 		OGILVY & MATHER SHANGHAI CHINA
Short List
ANGRY BURGERS
McDONALDS CHINA
McDONALD'S BURGER 		TBWA\SHANGHAI CHINA
HIDE 'N' SEEK
GM ENCORE
GM ENCORE 		OGILVY BEIJING CHINA
CLEAR F1 FANTASY CHAMPION APP
UNILEVER
CLEAR ANTI-DANDRUFF SHAMPOO 		PHD Shanghai CHINA
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP
MEI AH MOVIES 		McCANN WORLDGROUP Hong Kong HONG KONG
FUNFAIR IN YOUR MOUTH
EBARA FOODS
VEGETABLE SEASONING SAUCE 		BEACON/LEO BURNETT Tokyo JAPAN AMANACREATIVE
Tokyo
 JAPAN
SCROLL DERBY
JAPAN RACING ASSOCIATION
HORSE RACING 		AID-DCC Osaka JAPAN
A09 Best use or integration of digital or social media
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS
FROZEN YOGHURT 		GREY MELBOURNE AUSTRALIA WILL O'ROURKE
Sydney
 AUSTRALIA
TELEKINIZE THE RAINBOW
WRIGLEY
SKITTLES 		CLEMENGER BBDO SYDNEY AUSTRALIA
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS 		McCANN MELBOURNE AUSTRALIA
Silver
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE
DEFENCE FORCE RECRUITING 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
Short List
ENTER THE PARTY
NSW GOVERNMENT
HEPATITIS C 		MEDIACOM Sydney AUSTRALIA
RESPONSIBLE DRINKING
NSW GOVERNMENT
NSW MINISTRY OF HEALTH 		MEDIACOM Sydney AUSTRALIA
BLOCKER THE PSYCHIC ROACH
TAB
TAB 		ANALOGFOLK Sydney AUSTRALIA VERSUS
Sydney
 AUSTRALIA
NIKE BEST SEAT IN THE HOUSE 2.0
NIKE
SOCIAL MEDIA SERVICE FOR NIKE FOS 2012 		RAZORFISH SHANGHAI CHINA
LET'S PLAY CHINA
UNILEVER
OMO 		PHD Shanghai CHINA
HIDE 'N' SEEK
GM ENCORE
GM ENCORE 		OGILVY BEIJING CHINA
CNY FORTUNE DUMPLINGS
OGILVY
OGILVY 		OGILVY BEIJING CHINA
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP
MEI AH MOVIES 		McCANN WORLDGROUP Hong Kong HONG KONG
CHENGDU PAMBASSADOR
CHENGDU MUNICIPAL GOVERNMENT
CITY OF CHENGDU 		OGILVY & MATHER GROUP HONG KONG HONG KONG
SOLDIER FOR WOMEN
P&G
GILLETTE 		BBDO INDIA Mumbai INDIA
BOSSPATROL
UNITED SPIRITS
MCDOWELL'S NO.1 		DDB MUDRA GROUP Mumbai INDIA
RUN NAVI
PUMA JAPAN
PUMA RUNNING 		BEACON COMMUNICATIONS Tokyo JAPAN PUZZLE
Tokyo
 JAPAN
THE STORY OF BASIC IMMUNOLOGY
KYOWA HAKKO KIRIN
KYOWA HAKKO KIRIN BRAND 		1-10DESIGN Kyoto JAPAN
ZZZPHONEBED
KDDI
KDDI BRAND 		HAKUHODO Tokyo JAPAN VANILLA
Tokyo
 JAPAN
REMOTE ROMANCE
GOOGLE
GOOGLE+ HANGOUTS 		HAKUHODO Tokyo JAPAN TYO PRODUCTIONS
Tokyo
 JAPAN
GOOGLE MAPS TREASURE PROJECT
GOOGLE
GOOGLE MAPS 		HAKUHODO Tokyo JAPAN AOI PRO.
Tokyo
 JAPAN
WORLD PHOTO RELAY
FUJIFILM CORPORATION
FINEPIX F800EXR 		DENTSU Tokyo JAPAN FUTONE
Tokyo
 JAPAN
SOCIAL_MARATHON IN KYOTO
WACOAL CORP.
CW-X 		DENTSU Tokyo JAPAN
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK
REAL-TIME VOTING LIVE TV PROGRAM 		DENTSU Tokyo JAPAN
PENGUIN NAVI
SUNSHINE CITY CORPORATION
SUNSHINE AQUARIUM 		HAKUHODO Tokyo JAPAN HAKUHODO PRODUCT'S
Tokyo
 JAPAN
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
AMNESTY INTERNATIONAL 		COLENSO BBDO Auckland NEW ZEALAND ASSEMBLY
Auckland
 NEW ZEALAND

Gold Spike
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SILK PRODUCTION
Auckland
 NEW ZEALAND
Silver
SPOOKTACULAR
SENTOSA
SIGNATURE HALLOWEEN EVENT 		MANDATE ADVERTISING Singapore SINGAPORE SALT FILMS
Singapore
 SINGAPORE
NEXTGEN CIO
IBM
TECHNOLOGY PRODUCTS AND SERVICES 		OGILVY & MATHER SINGAPORE SINGAPORE
THE NEGOTIATION
HEINEKEN ASIA PACIFIC
HEINEKEN 		TEQUILA\SINGAPORE Singapore SINGAPORE ACTIVE TV
Singapore
 SINGAPORE
SCREEN-AGE LOVE STORY
PLDT
MYDSL 		ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX
Makati City
 THE PHILIPPINES
A10 Best Integrated Content Campaign
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY
COCA-COLA 		HOST Sydney AUSTRALIA EXIT FILMS
Sydney
 AUSTRALIA
Bronze
SUPPORT-TEAM STORIES
ANZ BANK
BANK 		PHD Sydney AUSTRALIA
DUMB WAYS TO DIE
METRO TRAINS
METRO TRAINS 		McCANN MELBOURNE AUSTRALIA

Gold Spike
ANYTIME, ANYWHERE
DEFENCE FORCE RECRUITING
Air Force 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA PRODIGY
Sydney
 AUSTRALIA
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA
Silver
PROTECT YOUR IDOL
CASTROL
MAGNATEC 		MINDSHARE CHINA Shanghai CHINA
EXTREME PURSUIT
VOLKSWAGEN
VW SPORTS CARS 		PAE MEDIA Beijing CHINA BEIJING MENG ZHIYUE WENHUA CHUANMEI LTD.
 CHINA
LET'S PLAY CHINA
UNILEVER
OMO 		PHD Shanghai CHINA
ZHONGHUA WEIBO MASTER
UNILEVER
ZHONGHUA TOOTHPASTE 		PHD Shanghai CHINA CENTURY BOYING FILM PRODUCTION
Nanjing
 CHINA
SUMMON THE RAINBOW
WRIGLEY
SKITTLES/CANDY 		KETCHUM Guangzhou CHINA