Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A08 Best Use or Integration of Gaming
TELEKINIZE THE RAINBOW WRIGLEY SKITTLES	CLEMENGER BBDO SYDNEY	AUSTRALIA
SCROLL DERBY JAPAN RACING ASSOCIATION HORSE RACING	AID-DCC Osaka	JAPAN
RUN THAT TOWN AUSTRALIAN BUREAU OF STATISTICS CENSUS	LEO BURNETT SYDNEY	AUSTRALIA	MILLIPEDE Melbourne	AUSTRALIA	Short List
ONE SECOND ONE MOVIE MEI AH ENTERTAINMENT GROUP MEI AH MOVIES	McCANN WORLDGROUP Hong Kong	HONG KONG
ONE DAY CEASEFIRE PEACE ONE DAY PUBLIC SERVICE	OGILVY & MATHER SHANGHAI	CHINA			Short List
HIDE 'N' SEEK GM ENCORE GM ENCORE	OGILVY BEIJING	CHINA
FUNFAIR IN YOUR MOUTH EBARA FOODS VEGETABLE SEASONING SAUCE	BEACON/LEO BURNETT Tokyo	JAPAN	AMANACREATIVE Tokyo	JAPAN
DUMB WAYS TO DIE THE GAME METRO TRAINS METRO TRAINS	McCANN MELBOURNE	AUSTRALIA			Silver
CLEAR F1 FANTASY CHAMPION APP UNILEVER CLEAR ANTI-DANDRUFF SHAMPOO	PHD Shanghai	CHINA
ANGRY BURGERS McDONALDS CHINA McDONALD'S BURGER	TBWA\SHANGHAI	CHINA
A09 Best use or integration of digital or social media
ZZZPHONEBED KDDI KDDI BRAND	HAKUHODO Tokyo	JAPAN	VANILLA Tokyo	JAPAN
WORLD PHOTO RELAY FUJIFILM CORPORATION FINEPIX F800EXR	DENTSU Tokyo	JAPAN	FUTONE Tokyo	JAPAN
TRIAL BY TIMELINE AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL	COLENSO BBDO Auckland	NEW ZEALAND	ASSEMBLY Auckland	NEW ZEALAND	Gold Spike
THE STORY OF BASIC IMMUNOLOGY KYOWA HAKKO KIRIN KYOWA HAKKO KIRIN BRAND	1-10DESIGN Kyoto	JAPAN
THE NEGOTIATION HEINEKEN ASIA PACIFIC HEINEKEN	TEQUILA\SINGAPORE Singapore	SINGAPORE	ACTIVE TV Singapore	SINGAPORE
TELEKINIZE THE RAINBOW WRIGLEY SKITTLES	CLEMENGER BBDO SYDNEY	AUSTRALIA
SPOOKTACULAR SENTOSA SIGNATURE HALLOWEEN EVENT	MANDATE ADVERTISING Singapore	SINGAPORE	SALT FILMS Singapore	SINGAPORE
SOLDIER FOR WOMEN P&G GILLETTE	BBDO INDIA Mumbai	INDIA
SOCIAL_MARATHON IN KYOTO WACOAL CORP. CW-X	DENTSU Tokyo	JAPAN
SECRET FISHING SPOTS HUTCHWILCO SAFETY EQUIPMENT	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	SILK PRODUCTION Auckland	NEW ZEALAND	Silver
SCREEN-AGE LOVE STORY PLDT MYDSL	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES	FILMEX Makati City	THE PHILIPPINES
RUN NAVI PUMA JAPAN PUMA RUNNING	BEACON COMMUNICATIONS Tokyo	JAPAN	PUZZLE Tokyo	JAPAN
RESPONSIBLE DRINKING NSW GOVERNMENT NSW MINISTRY OF HEALTH	MEDIACOM Sydney	AUSTRALIA
REMOTE ROMANCE GOOGLE GOOGLE+ HANGOUTS	HAKUHODO Tokyo	JAPAN	TYO PRODUCTIONS Tokyo	JAPAN
PENGUIN NAVI SUNSHINE CITY CORPORATION SUNSHINE AQUARIUM	HAKUHODO Tokyo	JAPAN	HAKUHODO PRODUCT'S Tokyo	JAPAN	Short List
ONE SECOND ONE MOVIE MEI AH ENTERTAINMENT GROUP MEI AH MOVIES	McCANN WORLDGROUP Hong Kong	HONG KONG
NIKE BEST SEAT IN THE HOUSE 2.0 NIKE SOCIAL MEDIA SERVICE FOR NIKE FOS 2012	RAZORFISH SHANGHAI	CHINA
NEXTGEN CIO IBM TECHNOLOGY PRODUCTS AND SERVICES	OGILVY & MATHER SINGAPORE	SINGAPORE
LET'S PLAY CHINA UNILEVER OMO	PHD Shanghai	CHINA
JAPAN'S FIRST AUTO GENERATED TV PROGRAM FUJI TELEVISION NETWORK REAL-TIME VOTING LIVE TV PROGRAM	DENTSU Tokyo	JAPAN
HIDE 'N' SEEK GM ENCORE GM ENCORE	OGILVY BEIJING	CHINA
GOOGLE MAPS TREASURE PROJECT GOOGLE GOOGLE MAPS	HAKUHODO Tokyo	JAPAN	AOI PRO. Tokyo	JAPAN
FIGHTER PILOT: BEHIND THE VISOR AUSTRALIAN AIR FORCE DEFENCE FORCE RECRUITING	GEORGE PATTERSON Y&R Melbourne	AUSTRALIA			Short List
ENTER THE PARTY NSW GOVERNMENT HEPATITIS C	MEDIACOM Sydney	AUSTRALIA
DUMB WAYS TO DIE METRO TRAINS METRO TRAINS	McCANN MELBOURNE	AUSTRALIA			Silver
CNY FORTUNE DUMPLINGS OGILVY OGILVY	OGILVY BEIJING	CHINA
CLOUD 9 #FROZENINTHECLOUDS BULLA DAIRY FOODS FROZEN YOGHURT	GREY MELBOURNE	AUSTRALIA	WILL O'ROURKE Sydney	AUSTRALIA
CHENGDU PAMBASSADOR CHENGDU MUNICIPAL GOVERNMENT CITY OF CHENGDU	OGILVY & MATHER GROUP HONG KONG	HONG KONG
BOSSPATROL UNITED SPIRITS MCDOWELL'S NO.1	DDB MUDRA GROUP Mumbai	INDIA
BLOCKER THE PSYCHIC ROACH TAB TAB	ANALOGFOLK Sydney	AUSTRALIA	VERSUS Sydney	AUSTRALIA
A10 Best Integrated Content Campaign
ZHONGHUA WEIBO MASTER UNILEVER ZHONGHUA TOOTHPASTE	PHD Shanghai	CHINA	CENTURY BOYING FILM PRODUCTION Nanjing	CHINA
WONDERLAND SAMSUNG ELECTRONICS MALAYSIA SAMSUNG GALAXY NOTE II	LEO BURNETT ADVERTISING Kuala Lumpur	MALAYSIA	RESERVOIR PRODUCTION Selangor	MALAYSIA
THE SOLO IDOL GROUP KOSHIDAKA 1KARA	NIHON KEIZAI ADVERTISING Tokyo	JAPAN	AMANACREATIVE Tokyo LOKI Tokyo	JAPAN
SUMMON THE RAINBOW WRIGLEY SKITTLES/CANDY	KETCHUM Guangzhou	CHINA
SOLDIER FOR WOMEN P&G GILLETTE	BBDO INDIA Mumbai	INDIA
SHARE A COKE AND A SONG THE COCA-COLA COMPANY COCA-COLA	HOST Sydney	AUSTRALIA	EXIT FILMS Sydney	AUSTRALIA	Bronze
SEE THE WORLD AT HOME WYETH NUTRITION HONG KONG WYETH GOLD	OMD HONG KONG	HONG KONG
SCREEN-AGE LOVE STORY PLDT MYDSL	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES	FILMEX Makati City	THE PHILIPPINES
ROAD TO RECOVERY DIAGEO AUSTRALIA BUNDABERG RUM	LEO BURNETT SYDNEY	AUSTRALIA			Silver
PROTECT YOUR IDOL CASTROL MAGNATEC	MINDSHARE CHINA Shanghai	CHINA

A08 Best Use or Integration of Gaming
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES

CLEMENGER BBDO SYDNEY

AUSTRALIA
SCROLL DERBY
JAPAN RACING ASSOCIATION / HORSE RACING

AID-DCC Osaka

JAPAN
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS / CENSUS

LEO BURNETT SYDNEY

AUSTRALIA

MILLIPEDE
Melbourne

AUSTRALIA

Short List
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES

McCANN WORLDGROUP Hong Kong

HONG KONG
ONE DAY CEASEFIRE
PEACE ONE DAY / PUBLIC SERVICE

OGILVY & MATHER SHANGHAI

CHINA

Short List
HIDE 'N' SEEK
GM ENCORE / GM ENCORE

OGILVY BEIJING

CHINA
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE

BEACON/LEO BURNETT Tokyo

JAPAN

AMANACREATIVE
Tokyo

JAPAN
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS

McCANN MELBOURNE

AUSTRALIA

Silver
CLEAR F1 FANTASY CHAMPION APP
UNILEVER / CLEAR ANTI-DANDRUFF SHAMPOO

PHD Shanghai

CHINA
ANGRY BURGERS
McDONALDS CHINA / McDONALD'S BURGER

TBWA\SHANGHAI

CHINA