Title Brand Product / Service Entrant Company Country Production Company Country Award
A08 Best Use or Integration of Gaming
SCROLL DERBY
JAPAN RACING ASSOCIATION / HORSE RACING
DENTSU Tokyo / AID-DCC Tokyo JAPAN
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
ANGRY BURGERS
McDONALDS CHINA / McDONALD'S BURGER
TBWA\SHANGHAI / ROVIO ESPOO CHINA
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES
McCANN WORLDGROUP Hong Kong HONG KONG DON'T BELIEVE IN STYLE Hong Kong HONG KONG
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
DUMB WAYS TO DIE THE GAME
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE / BARREL OF DONKEYS Melbourne AUSTRALIA
Silver Spike
ONE DAY CEASEFIRE
PEACE ONE DAY / PUBLIC SERVICE
OGILVY & MATHER SHANGHAI CHINA CMUNE Beijing CHINA
Short List
RUN THAT TOWN
AUSTRALIAN BUREAU OF STATISTICS / CENSUS
LEO BURNETT SYDNEY AUSTRALIA MILLIPEDE Melbourne AUSTRALIA
Short List
CLEAR F1 FANTASY CHAMPION APP
UNILEVER / CLEAR ANTI-DANDRUFF SHAMPOO
PHD Shanghai CHINA FUGUMOBILE Shanghai CHINA
FUNFAIR IN YOUR MOUTH
EBARA FOODS / VEGETABLE SEASONING SAUCE
BEACON/LEO BURNETT Tokyo / BIRDMAN Tokyo JAPAN AMANACREATIVE Tokyo / WOLK Tokyo JAPAN
A09 Best use or integration of digital or social media
WORLD PHOTO RELAY
FUJIFILM CORPORATION / FINEPIX F800EXR
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN FUTONE Tokyo JAPAN
SOCIAL_MARATHON IN KYOTO
WACOAL CORP. / CW-X
DENTSU Tokyo / DENTSU TEC Tokyo JAPAN IRET Tokyo / DENTSU EVENT OPERATIONS Tokyo JAPAN
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK / REAL-TIME VOTING LIVE TV PROGRAM
DENTSU Tokyo / BASCULE Tokyo JAPAN CREEK & RIVER Tokyo JAPAN
PENGUIN NAVI
SUNSHINE CITY CORPORATION / SUNSHINE AQUARIUM
HAKUHODO Tokyo JAPAN ERBA HOLDINGS Nagano / HAKUHODO PRODUCT'S Tokyo JAPAN
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
COLENSO BBDO Auckland NEW ZEALAND ASSEMBLY Auckland NEW ZEALAND
Gold Spike
CLOUD 9 #FROZENINTHECLOUDS
BULLA DAIRY FOODS / FROZEN YOGHURT
GREY MELBOURNE AUSTRALIA WILL O'ROURKE Sydney AUSTRALIA
NEXTGEN CIO
IBM / TECHNOLOGY PRODUCTS AND SERVICES
OGILVY & MATHER SINGAPORE / CBS INTERACTIVE Sydney SINGAPORE
CHENGDU PAMBASSADOR
CHENGDU MUNICIPAL GOVERNMENT / CITY OF CHENGDU
OGILVY & MATHER GROUP HONG KONG HONG KONG
TELEKINIZE THE RAINBOW
WRIGLEY / SKITTLES
CLEMENGER BBDO SYDNEY AUSTRALIA
ZZZPHONEBED
KDDI / KDDI BRAND
HAKUHODO Tokyo / TIMERS Tokyo JAPAN KAYAC Kanagawa / VANILLA Tokyo JAPAN
SPOOKTACULAR
SENTOSA / SIGNATURE HALLOWEEN EVENT
MANDATE ADVERTISING Singapore / EMAGINATION Singapore SINGAPORE SALT FILMS Singapore SINGAPORE
ONE SECOND ONE MOVIE
MEI AH ENTERTAINMENT GROUP / MEI AH MOVIES
McCANN WORLDGROUP Hong Kong HONG KONG DON'T BELIEVE IN STYLE Hong Kong HONG KONG
HIDE 'N' SEEK
GM ENCORE / GM ENCORE
OGILVY BEIJING / MONTEROSA Stockholm CHINA
CNY FORTUNE DUMPLINGS
OGILVY / OGILVY
OGILVY BEIJING / REDWORKS Bejing CHINA
REMOTE ROMANCE
GOOGLE / GOOGLE+ HANGOUTS
SIX Tokyo / HAKUHODO Tokyo JAPAN TYO PRODUCTIONS Tokyo JAPAN
GOOGLE MAPS TREASURE PROJECT
GOOGLE / GOOGLE MAPS
SIX Tokyo / HAKUHODO Tokyo JAPAN AOI PRO. Tokyo JAPAN
SECRET FISHING SPOTS
HUTCHWILCO / SAFETY EQUIPMENT
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SILK PRODUCTION Auckland NEW ZEALAND
Silver Spike
LET'S PLAY CHINA
UNILEVER / OMO
PHD Shanghai CHINA PROFERO Shanghai CHINA
DUMB WAYS TO DIE
METRO TRAINS / METRO TRAINS
McCANN MELBOURNE AUSTRALIA
Silver Spike
SOLDIER FOR WOMEN
P&G / GILLETTE
BBDO INDIA Mumbai INDIA
FIGHTER PILOT: BEHIND THE VISOR
AUSTRALIAN AIR FORCE / DEFENCE FORCE RECRUITING
GEORGE PATTERSON Y&R Melbourne AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
Short List
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
ENTER THE PARTY
NSW GOVERNMENT / HEPATITIS C
MEDIACOM Sydney / 9mm Sydney AUSTRALIA
RESPONSIBLE DRINKING
NSW GOVERNMENT / NSW MINISTRY OF HEALTH
MEDIACOM Sydney / THE PRECINCT Sydney AUSTRALIA
THE STORY OF BASIC IMMUNOLOGY
KYOWA HAKKO KIRIN / KYOWA HAKKO KIRIN BRAND
1-10DESIGN Kyoto / BILCOM Tokyo JAPAN
NIKE BEST SEAT IN THE HOUSE 2.0
NIKE / SOCIAL MEDIA SERVICE FOR NIKE FOS 2012
RAZORFISH SHANGHAI CHINA
RUN NAVI
PUMA JAPAN / PUMA RUNNING
BEACON COMMUNICATIONS Tokyo / BIRDMAN Tokyo JAPAN PUZZLE Tokyo JAPAN
THE NEGOTIATION
HEINEKEN ASIA PACIFIC / HEINEKEN
TEQUILA\SINGAPORE Singapore SINGAPORE ACTIVE TV Singapore SINGAPORE
BLOCKER THE PSYCHIC ROACH
TAB / TAB
ANALOGFOLK Sydney AUSTRALIA VERSUS Sydney AUSTRALIA
BOSSPATROL
UNITED SPIRITS / MCDOWELL'S NO.1
DDB MUDRA GROUP Mumbai / ROARS TECHNOLOGIES Ahmedabad INDIA
A10 Best Integrated Content Campaign
DRIVING CHANGE WITH CALTEX
CHEVRON / CALTEX
MEC ACCESS Singapore SINGAPORE ACTIVE TV Singapore SINGAPORE
SUMMON THE RAINBOW
WRIGLEY / SKITTLES/CANDY
DDB Guangzhou / TRIBAL DDB GUANGZHOU CHINA
DRIVING DOGS
MINI / SPCA NEW ZEALAND / DOG ADOPTION
DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
THE SOLO IDOL GROUP
KOSHIDAKA / 1KARA
NIHON KEIZAI ADVERTISING Tokyo / ZENRYOKU Tokyo JAPAN AMANACREATIVE Tokyo / LOKI Tokyo JAPAN
SCREEN-AGE LOVE STORY
PLDT / MYDSL
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
WONDERLAND
SAMSUNG ELECTRONICS MALAYSIA / SAMSUNG GALAXY NOTE II
LEO BURNETT ADVERTISING Kuala Lumpur MALAYSIA RESERVOIR PRODUCTION Selangor MALAYSIA
SHARE A COKE AND A SONG
THE COCA-COLA COMPANY / COCA-COLA
HOST Sydney AUSTRALIA EXIT FILMS Sydney AUSTRALIA
Bronze Spike
SUPPORT-TEAM STORIES
ANZ BANK / BANK
OCTAGON South Melbourne / WHYBIN\TBWA MELBOURNE AUSTRALIA
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT / THEME PARK
MINDSHARE Hong Kong / HONG KONG DISNEYLAND Hong Kong HONG KONG
MOST FAMOUS CAT IN HONG KONG
SAMSUNG / SAMSUNG SMARTPHONE AND TABLET
STARCOM MEDIAVEST GROUP Hong Kong / BUSPAK Hong Kong HONG KONG